The Vision Behind October’s Very Own (OVO): Who Owns the Brand?

The Vision Behind October’s Very Own (OVO): Who Owns the Brand?

Blog Article

October’s Very Own (OVO) has become one of the most recognizable streetwear and lifestyle brands, blending music, fashion, and culture seamlessly. Founded in 2008, OVO is the brainchild of Canadian rapper Drake, his manager Oliver El-Khatib, and producer Noah "40" Shebib. These three pillars have propelled the brand from a small merchandise line to a global powerhouse.

Drake, known for his chart-topping albums and iconic collaborations, plays a pivotal role in OVO’s vision. His influence extends beyond music, shaping the brand’s aesthetic and cultural impact. From the owl logo to exclusive collections, Drake’s imprint is undeniable.

Oliver El-Khatib, often seen as the brand’s operational genius, focuses on marketing and creative direction. As OVO’s co-founder, he ensures that every release aligns with the brand’s ethos. His background in retail and fashion plays a crucial role in curating OVO’s collections, making them resonate with a diverse audience.

Noah "40" Shebib, known for crafting Drake’s signature sound, brings a unique perspective to the team. While primarily focused on music production, his influence on OVO’s lifestyle narrative cannot be overlooked. Together, these three have built OVO into a brand synonymous with luxury streetwear and cultural relevance.